Founded 2017 · Coimbatore, India
Building things that
actually matter.
We started with a single idea — make it easier to sell online. Ten products and hundreds of customers later, we're still at it. Here's our story.
We started with a single idea — make it easier to sell online. Ten products and hundreds of customers later, we're still at it. Here's our story.
Make selling online simpler, smarter, and more powerful for every merchant — from the solo founder to the fast-growing brand. We obsess over removing friction, so our customers can focus on what they do best: running their business.
To be the most trusted eCommerce software partner in the world — not because we're the biggest, but because we genuinely help businesses grow. We believe great software should feel like it was built just for you.
We measure ourselves by the revenue our merchants generate, the support tickets that get resolved on the first reply, and the customers who stick around year after year. Their growth is our growth.
We are a company run for the long term — not to flip or exit. Every decision is made with customers and team members in mind. If it's not good for both, it doesn't make the cut.
Every year brought new products, new lessons, and new customers trusting us to help their business grow.
Discount Rules v3, Volume Discount, and Email Upsell ship. WPLoyalty adds brand and level options. Spark Editor expands WooCommerce integrations. Retainful upgrades with Public API, UTM tracking, and Universal Blocks.
Spark Editor, WPBundle, Mini Cart, and WPRelay launch. Retainful rebuilds its automation and segmentation engine. Afflr launches — automating word-of-mouth marketing for Shopify brands.
Shopjar launches its Referral & Affiliate Program. Flycart crosses 100,000 active installs. WPLoyalty ships new integrations and add-ons.
Retainful transforms into a full email marketing automation platform. WPLoyalty and Shopjar launch — broadening the portfolio in one big swing.
Flycart becomes the pioneer and benchmark for WordPress eCommerce plugins — setting a standard that others would follow.
J2Store hits its peak. Flycart pulls ahead of competitors. Retainful starts getting the right attention in marketing automation.
Checkoutful launches, then gets revamped and relaunched as Retainful — our first SaaS product. Fail fast, learn faster.
Flycart launches and takes Cartrabbit into the major eCommerce leagues — putting us on the map for serious WordPress merchants.
J2Store launches — a one-of-a-kind eCommerce store builder for Joomla. The very first product shipped under the Cartrabbit name.
Not written on a wall — embedded in how we hire, build, and treat each other every day.
We don't stop short of the finish line. Whatever obstacle stands between us and an outcome, we work through it — together, and for as long as it takes.
We set a high bar for ourselves and refuse to ship anything that doesn't clear it. From code to copy, only excellent work leaves our studio.
Our heart is in every project. We push past comfortable limits to deliver products that genuinely move the needle for the businesses that rely on us.
We're sharper together. Our team is a close-knit mix of makers, thinkers, and builders — and every one of us plays a part in how we win.
Our customers sit at the centre of every roadmap, every release, and every late-night debugging session. Their success is how we measure ours.
Be kind. Be honest. Help each other grow. Everything else follows from this.
Cartrabbit is made up of builders across engineering, design, marketing, content, QA, support, and sales — all working toward one goal.
"From one idea on a whiteboard to ten products in market — our founders set the direction, back the team, and stay close to customers to keep every decision grounded in what actually helps people."
"Our engineers turn big ambitions into clean, performant code. They ship weekly, review each other's work with care, and still read every bug report that comes in. Speed and quality are not enemies here."
"Every screen, icon, and empty state passes through our designers. They believe good design is how products earn trust — and they sweat the details until every pixel earns its place."
"They break what we build, then help us rebuild it better. Nothing leaves Cartrabbit until it's survived their rigorous eye for edge cases, regressions, and the unexpected."
"They don't just run campaigns — they make customers feel seen. The marketing crew crafts stories that resonate, connect, and inspire action. Our voice in a noisy world."
"Blogs, docs, onboarding flows, case studies — if it uses words at Cartrabbit, this team has touched it. They write to teach, not to fill pages. Clarity is their standard."
"Real humans, real replies — usually within an hour. They don't just close tickets; they fix underlying problems and feed insights straight back to product. Our customers love them."
"They listen before they pitch. Our sales team works alongside prospects to understand the fit, scope the value, and hand over to success with zero surprises — every time."
We ship every week. Not because we're reckless, but because we've learned that speed and quality reinforce each other when the team is aligned and the codebase is clean.
Books, courses, conferences, lunch-and-learns — we actively invest in growth. If a tool or skill makes the team sharper, we find a way to make it happen.
We debate ideas openly. Feedback is direct and kind. Titles don't win arguments — better reasoning does. Nobody's too senior to be wrong, nobody's too junior to be right.
Team lunches, annual trips, birthday traditions, Friday retros that don't feel like punishment. We work hard and enjoy it — those things aren't opposites here.
We're always looking for curious, committed people who want their work to matter. See what's open — or just reach out to say hello.