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Founded 2017 · Coimbatore, India

Building things that
actually matter.

We started with a single idea — make it easier to sell online. Nine products and thousands of merchants later, we're still at it. Here's our story.

Join the team Our story
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+25 more
9K+
Merchants worldwide
9+
Products shipped
150+
Countries reached
2017
Year founded
Mission & Vision

Why we exist and where we're going

Our Mission

Make selling online simpler, smarter, and more powerful for every merchant — from the solo founder to the fast-growing brand. We obsess over removing friction, so our customers can focus on what they do best: running their business.

Our Vision

To be the most trusted eCommerce software partner in the world — not because we're the biggest, but because we genuinely help businesses grow. We believe great software should feel like it was built just for you.

How we measure success

We measure ourselves by the revenue our merchants generate, the support tickets that get resolved on the first reply, and the customers who stick around year after year. Their growth is our growth.

Our commitment

We are a company run for the long term — not to flip or exit. Every decision is made with customers and team members in mind. If it's not good for both, it doesn't make the cut.

Our Story

Eight years. Nine products. One conviction.

We didn't set out to build a portfolio company. We set out to help one merchant — and kept listening from there.

2017
2018
2019
2022
2024+

It began with a single idea — build a tool that helps people launch an online store. That idea turned into J2Store, a Joomla extension that let anyone create an eCommerce site in minutes. It took off. For a small team starting out, that first taste of product-market fit felt like lightning in a bottle.

WordPress was where the action was heading, and we noticed a gap: no great discount or loyalty plugins that actually felt good to use. So we built Flycart — a plugin for WooCommerce store owners who wanted to drive more sales and keep customers coming back. It changed the game for us and put us on the map.

We tried and failed first — Checkoutful didn't land. We took the hit, went back to first principles, and rebuilt it as Retainful. What started as a simple cart recovery tool grew into a full email marketing automation platform used by thousands of brands every day.

We kept listening. When merchants asked for loyalty, we built WPLoyalty. When they wanted upsells, we built UpsellWP. Shopjar, Afflr, Spark Editor, WPBundle — each product is an answer to a real problem heard from real merchants. Customers come first isn't a tagline, it's how we decide what to build next.

Nine products. A team of 40+. Merchants in 150+ countries. And still only scratching the surface of what's possible. The future of eCommerce isn't coming — it's shipping from our desks in Coimbatore, right now.

Company Journey

Year by year

Every year brought new products, new lessons, and new merchants trusting us to help their business grow.

2025

Charging forward on all fronts

Discount Rules v3, Yuko, UpsellWP Email Upsell, WPLoyalty tier system, Retainful public API and UTM tracking, Afflr multi-lingual emails — our biggest product year yet, with active builds still in progress.

Spark EditorDiscount Rules v3UpsellWPAfflr
2024

Expanding the portfolio

We launched Spark Editor, WPBundle, Mini Cart for UpsellWP, and WPRelay. Retainful rebuilt its automation engine. We also shipped Afflr — a word-of-mouth marketing platform for Shopify brands.

Spark EditorWPBundleAfflr
2023

Flycart crosses 100K installs

Shopjar launches its Referral and Affiliate Program. Flycart hits 100,000 active installs. WPLoyalty ships integrations that cement it as the go-to loyalty plugin for WooCommerce.

ShopjarFlycart 100K+WPLoyalty
2022

Retainful grows up

Retainful evolved from a cart-recovery tool into a complete email marketing automation platform. We also launched WPLoyalty and Shopjar — broadening our portfolio in one big swing.

RetainfulWPLoyaltyShopjar
2021

Flycart hits escape velocity

Flycart became the benchmark for serious WordPress commerce plugins. We rode that wave hard — and started planning what would come next.

Flycart
2020

Three products pulling ahead

J2Store hit its peak. Flycart started pulling ahead of the pack. Retainful began attracting the right attention in the marketing automation space.

J2StoreFlycartRetainful
2019

Our first SaaS product

We launched Checkoutful — it didn't land. We took the hit, went back to first principles, and rebuilt it as Retainful, our very first SaaS product. The lesson: fail fast, learn faster.

Checkoutful → Retainful
2018

Flycart launches

We launched Flycart, our first WordPress plugin. It changed everything for us — and put Cartrabbit on the map in the wider eCommerce plugin league.

Flycart
2017

The beginning

It all started here — the birth of J2Store, a one-of-a-kind eCommerce store builder for Joomla. The first product we ever shipped under the Cartrabbit name. One plugin. One dream.

J2Store
Our Values

Five principles that shape everything

Not written on a wall — embedded in how we hire, build, and treat each other every day.

01

Commitment

We don't stop short of the finish line. Whatever obstacle stands between us and an outcome, we work through it — together, and for as long as it takes.

02

Excellence

We set a high bar for ourselves and refuse to ship anything that doesn't clear it. From code to copy, only excellent work leaves our studio.

03

Passion

Our heart is in every project. We push past comfortable limits to deliver products that genuinely move the needle for the businesses that rely on us.

04

Teamwork

We're sharper together. Our team is a close-knit mix of makers, thinkers, and builders — and every one of us plays a part in how we win.

05

Customer First

Our customers sit at the centre of every roadmap, every release, and every late-night debugging session. Their success is how we measure ours.

+

And the golden rule

Be kind. Be honest. Help each other grow. Everything else follows from this.

The Team

Every department, every voice

Cartrabbit is made up of builders across engineering, design, marketing, content, QA, support, and sales — all working toward one goal.

Founder & CEO

The Vision Keepers

"From one idea on a whiteboard to nine products in market — our founders set the direction, back the team, and stay close to merchants to keep every decision grounded in what actually helps people."

Engineering Team

Builders of Everything Shippable

"Our engineers turn big ambitions into clean, performant code. They ship weekly, review each other's work with care, and still read every bug report that comes in. Speed and quality are not enemies here."

Design Team

Guardians of the Craft

"Every screen, icon, and empty state passes through our designers. They believe good design is how products earn trust — and they sweat the details until every pixel earns its place."

QA Team

Catchers Before Customers

"They break what we build, then help us rebuild it better. Nothing leaves Cartrabbit until it's survived their rigorous eye for edge cases, regressions, and the unexpected."

Marketing Team

Storytellers Who Make Magic Happen

"They don't just run campaigns — they make merchants feel seen. The marketing crew crafts stories that resonate, connect, and inspire action. Our voice in a noisy world."

Content Team

Keepers of the Voice

"Blogs, docs, onboarding flows, case studies — if it uses words at Cartrabbit, this team has touched it. They write to teach, not to fill pages. Clarity is their standard."

Customer Support

The First Responders

"Real humans, real replies — usually within an hour. They don't just close tickets; they fix underlying problems and feed insights straight back to product. Our merchants love them."

Sales Team

Merchants' First Partners

"They listen before they pitch. Our sales team works alongside prospects to understand the fit, scope the value, and hand over to success with zero surprises — every time."

Culture & Life

What it actually feels like to work here

🚀

Move fast with intention

We ship every week. Not because we're reckless, but because we've learned that speed and quality reinforce each other when the team is aligned and the codebase is clean.

🎓

Always learning

Books, courses, conferences, lunch-and-learns — we actively invest in growth. If a tool or skill makes the team sharper, we find a way to make it happen.

💬

Honest, low-ego conversations

We debate ideas openly. Feedback is direct and kind. Titles don't win arguments — better reasoning does. Nobody's too senior to be wrong, nobody's too junior to be right.

🎉

Celebrate the human stuff

Team lunches, annual trips, birthday traditions, Friday retros that don't feel like punishment. We work hard and enjoy it — those things aren't opposites here.

Come build something real with us.

We're always looking for curious, committed people who want their work to matter. See what's open — or just write to say hello.

See open roles Write to us